How Run On Sun Reduced Proposal Generation Time and Optimized Project Savings Utilizing Energy Toolbase

Run on Sun is a residential and commercial solar installation company that was founded in 2006 by a group of businessmen, entrepreneurs, and engineers who wanted to leverage their diverse backgrounds to build a better solar company. Run on Sun was founded in part based on a negative experience one of their friends had after deciding to go solar. After selecting a well-known company, they had to wait a full year for their system to be installed, after which point it didn’t work properly.

How Solar Installers Can Leverage Digital Marketing Strategies to Increase Online Lead Generation

It’s well documented that the rooftop solar market is becoming increasingly competitive for solar developers and installers. This is especially true in more mature markets like California, where hundreds of companies compete within the same geography for new leads and customers. This inundated market environment has driven customer acquisition costs higher, and presented a challenge for solar companies in their marketing and lead generation activities.