Download Free (.pdf)COOKIE STATEMENT
What are Cookies?
How ETB Uses Cookies
The chart below outlines the types of Cookies used on our Websites, both by ETB and certain third‑party partners, along with the purposes they serve. Depending on your location, we may be required to obtain your consent before using certain categories of Cookies.
If you choose to restrict Cookies that are not essential to providing ETB services, your preferences will be stored in a dedicated “preference cookie” for at least six (6) months so that you are not repeatedly prompted to make the same selection.
| Cookie | Type | Purpose |
| Necessary Cookies | Core | These Cookies enable essential functions of the ETB Website. They allow the site to remember basic settings such as language, regional preferences (currency, time zone), and certain browser or device configurations (e.g., camera or media player compatibility). Without these Cookies, the Website cannot operate correctly. They do not store information that can identify you personally. |
| Technical Performance | These Cookies support the technical stability and reliability of our Websites. They help ensure pages load correctly, distribute network traffic efficiently, and maintain the Website’s overall availability. They are strictly required for ETB’s digital services to function smoothly. | |
| Functional Cookies | Enhanced Functionality and Customization | Functional Cookies support features that improve your experience but are not essential for the Website’s underlying operation. They may enable content sharing tools, feedback mechanisms, embedded components, or integrations offered by third-party providers. These Cookies allow the Website to tailor certain experiences—for example, displaying instructional videos or keeping track of user selections to personalize the interface. They may be set either by ETB or by outside service providers offering features incorporated into our pages. If you choose not to allow these Cookies, some optional features may be unavailable or may not perform as intended. For instance, if we embed YouTube videos in an enhanced privacy mode to share ETB content, YouTube may still place Cookies if you click to play the video. Opting out of Functional Cookies will disable these video‑related features. |
| Performance Cookies | Analytics | Performance Cookies help ETB understand how visitors engage with our Websites and products. They enable us to collect metrics regarding usage patterns—for example, counting unique visits, monitoring navigation behavior, or evaluating how successfully features are working. These Cookies may include tools that record session interactions such as clicks, scrolls, or layout responsiveness. ETB uses both its own analytics Cookies and Cookies placed by approved third‑party analytics partners. The aggregated information gathered helps us refine Website performance and improve user experience. |
| Marketing Cookies | Advertising | Advertising Cookies allow ETB and our partners to show content and promotions that are more relevant to you. These Cookies track interactions with our Websites so that ETB‑related ads may appear on other digital platforms. They also help us measure the effectiveness of marketing campaigns. |
| Social Media | Some pages contain social media integration that relies on Cookies set by those platforms. These Cookies enable functions like sharing ETB content through your social accounts, if you are logged into those services. If Marketing/Targeting Cookies are disabled, social media platforms may not recognize your logged‑in status, and sharing features may not work as expected. |
How to Control Cookies
With the exception of Cookies that are strictly necessary for the Website to function, you may change your Cookie preferences, either by category or by individual Cookie, at any time by adjusting your preferences in the banner.
You also have the ability to manage Cookies directly through your web browser’s settings. While most browsers accept Cookies by default, all major browsers offer tools that allow you to block, restrict, or remove them. For example, many browsers provide controls under options such as Settings → Privacy → Cookies, where you can disable or clear stored Cookies. Guidance for other browsers can usually be found within their help or privacy sections.
Please note that some features across ETB’s Websites rely on Cookies to function correctly. Disabling certain Cookies may prevent you from signing in or from using features that depend on them. If you delete Cookies entirely, any preferences tied to those Cookies (such as saved settings or advertising choices) will also be removed and may need to be configured again.
Revisions to Our Cookie Statement
This Cookies Policy may be updated regularly as and when new Cookies are implemented, or existing Cookies removed. If necessary, we will draw the changes to your attention when you next visit the Website.
We may also update this Cookie Policy based upon Cookie best practices and legal requirements.
You are encouraged to check back here in order to keep up-to-date with the latest version of this Cookie Policy.